Naomi is CEO of Bluebird and a recognised leader in the car rental technology industry, where she leads a portfolio of car rental technology businesses. Her specialty is digital transformation: moving rental operators off systems they have run for fifteen years onto software that can grow with them. Sixteen years in SaaS and car rental across global markets mean she has seen that switch go well and go badly, and she now sets the direction for RentWorks Plus. Outside work, she’s an equestrian and mum of two, which she’ll tell you is the real masterclass in change management.

Leeza runs operations at Bluebird, leading the teams, systems, and processes that help the business deliver a great customer experience. She brings more than a decade of operations leadership experience across software companies, most recently serving as VP of Operations at The Rounds. She holds an MBA and a degree in Economics from Dalhousie University. When she’s not building better operations, Leeza is usually building something else, whether it’s a DIY project, a furniture makeover, or a new craft.

Mark leads sales at Bluebird, and after twenty five years selling software across SaaS, cloud, and data center markets he knows what separates an efficient rental operation from one that stalls. His favorite part of the job is the early conversations: helping operators rationalize their processes and leveraging technology to drive desired results.

Elie is the Product Manager driving RentWorks Plus, owning what gets built across the reservation planner, fleet views, counter workflow, and the AI that answers booking calls. Drawing on more than fifteen years in product management across SaaS and IT solutions, he leads the strategy to unify a legacy car rental portfolio into one modern platform, translating real client and partner needs into features the team can deliver quickly and reliably.